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Webcasts can serve your business in many ways. For some, webcasts offer a way to share knowledge with their existing client base and target audience.
Others use webcasts to ultimately drive sales as a demand and lead generation tactic.
By hosting regularly scheduled webcasts, your team positions the brand as an authority figure within the industry and actively builds trust with your target audience. Each of these concepts lay the groundwork for a thorough demand and lead generation strategy.
And remember, no lead will buy your products or services unless they feel your company is trustworthy!
Want to learn how to effectively develop targeted webcasts and drive demand and lead generation efforts? We can show you how.
Identify the Target Audience
The first step in creating demand is to understand who you’re trying to develop a trusting relationship with.
Every webcast you host must be targeted to a defined audience.
You might generate interest in your content by casting a wide net, but it’ll make converting attendees into qualified leads challenging.
Instead, think about what type of buyers you’re searching for. Then define these target audiences by:
- Job seniority
- Industry segments, including vertical industries
- Lead funnel status
Try to be as precise as possible when defining your audience—it’ll only work better for you in the long run!
Define the Topic
Once you have defined your target audience(s), you should now determine your webcast content and topics. Always try to match the topic to a specific audience.
If your target audience is sales managers looking to add a robust CRM to their toolbox, for example, don’t host an online event or webcast about basic accounting practices. Make sure the audience’s needs are being met by the topic!
The topic needs to provide a value or benefit to the target audience. If that value is networking, education, or access to technology, the benefit must be apparent.
Begin by researching best practices, current events, and trending topics in your audience’s verticals and markets to collect topic ideas.
Schedule and Promote the Webcast
Promoting a webcast is one the most important parts of a lead generation strategy. You won’t gain any new leads if your target audience doesn’t know about the webcast!
Make sure to schedule the webcast at an appropriate time and promote it across all pertinent channels such as:
- Client invitations with drip campaign reminders
- Email marketing
- Website banners and pop-ups
- Video marketing
- Social media channels
And make sure to encourage your existing clients to invite their network, too. With webcast demand and leads, the more the merrier!
Situate Your Webcasts for Success with GlobalMeet Webcast
When demand and lead generation is the goal, your webcast technology obviously needs to live up to expectations. GlobalMeet Webcast is equipped with a variety of interactive, top-notch security features designed to increase the viewer’s experience and streamline your efforts. Give it a try today!
[link to GlobalMeet page on your website]
Social Media Post (for LinkedIn, Twitter, and Facebook)
Want to know how to develop your webcasts for demand and lead generation? Learn how with these steps: [link to partner blog] #PGiPartners #GlobalMeet