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Engaging and Successful Webcasts Share These Five Traits

Posted by on April 28, 2021 11:29 am

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Nowadays, webcasts can range from captivating collaborations customized to engage audiences, or they can drone on with talking heads on screen for hours at a time. Operator-assisted webcasts, especially, are able to take virtual events to the next level. They can capture the energy of a live gathering so well that it almost feels like an in-person event.

Fortunately, there are measures to take to ensure a successful, engaging webcast, and it all starts with having the right production company to help. Here are a few of the traits necessary for successful virtual events:

Many Personalities to Share Their Message and Keep It Interesting

Just as the emcee provides well-timed breaks in the presentation keep crowds engaged and to improve retention, having multiple speakers on the schedule creates a more compelling event. Rather than listening to a single talking head for an hour or more, having many speakers keeps it interesting and presents different viewpoints on your topics.

Not every speaker will resonate with every attendee. By providing a variety of perspectives and speaking characteristics, the webcast will reach a wider audience.

Emcees to Introduce Agenda and Speakers

A good DJ/emcee at a nightclub or wedding can help keep the party going, and a webcast emcee ties the event together. They also give events a more professional vibe and help at-home attendees know what to expect from the event. Virtual or live, an emcee “sets the stage” and the tone for the event.

Easy to Use Technology for Presenters and Viewers, Alike

Likewise, having a professional webcast company behind the scenes to manage virtual events ensures that presenters have a go-to person if something goes awry. In general, technology should be easy to implement so that presenters need little training, and attendees can easily log in through their computer or mobile device and enjoy the presentation.

If presenters want to include audience polling, questions, or even bring at-home attendees live onto the screen, these functions should be easy to implement without delays that can disrupt the flow of the webcast.

HD Video and Crystal Clear Audio for the Highest Quality Production

Even with engaging speakers and innovative content, a webcast’s message can get lost if the right technology isn’t in place. Operator-assisted webcasts offer experts behind the scenes to ensure the highest quality audio and high-definition video for a superior experience for remote attendees.

Tailored and Engaging Content

Along with a host of dynamic speakers, a successful webcast needs engaging content. Presenters should share stories to get their points across, but visuals like slideshows, professionally produced graphics, and images can also help maintain audience engagement.

If the content speaks to the audience’s needs and pain points while being sent in a concise way, then the message should be delivered successfully.

As we move further into 2021, virtual events remain an easy and effective way to reach a large audience. Learn more about virtual events and operator-assisted webcasts today.

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Want to make sure your next webcast is a big hit with at-home audiences? Check out these five traits that successful and engaging webcasts have in common: [link to partner blog] #PGiPartners #GlobalMeet


GlobalMeet, Virtual Events, Webinar