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Keeping Intellectual Property Safe in a Virtual World

Posted by on June 10, 2021 10:55 am

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Your intellectual property sets you apart, no matter which industry you come from. As a CMO, you’re protecting all different types of intellectual property, not just company trademarks and brand names. Digital assets and even the content of webinars you use to promote your services or products also need protection.

A CMO in the modern virtual world may host a webcast for a new product launch, which draws the public eye to all the content created around that product. Do you know how to keep yourself protected from the theft of intellectual property and other content assets?

It’s key to think about two types of intellectual property:

  • Advertising and branding material, including the content you create to promote your company
  • Your proprietary company information that stays within your company, such as your manufacturing methods, chemical formulas, mailing list, and other unique company details that are not visible to outsiders.

In a virtual world, how can you protect both types of information?

Protecting Your Marketing Material, Intellectual Property, and Content Assets

When you share intellectual property with the world, it gets harder to protect it. Content of a product launch webcast, for example, takes your intellectual property and shares it with interested parties. The first step is establishing that only authorized people can get into your virtual event and view your webcast. Webcast providers can work with you and your team to ensure enterprise-grade security is provided and login authentication can be established to ensure limited audience access.

You also need to think about how your intellectual property, like webcast recordings, should also be stored securely on the web. Often times, users will need to provide the necessary credentials to access those recordings later on.

Following a public webcast or company announcement, you’ll want to make sure you’re monitoring the web for any content theft. Google alerts and using social media monitor software can help you spot IP theft so you can take swift action.

Protecting Proprietary Information within Your Organization

Did you know that more than 90% of IP theft takes place within an organization? That means that It’s not necessarily your competitors trying to steal your intellectual property, but insiders such as vendors, employees, former employees, or even contractors.

The legal department within your company can work with you to ensure that all employees and vendors or contractors have signed a non-disclosure agreement. While having an NDA won’t completely prevent against theft, it will help you make a legal case if theft occurs.

To ensure that data is stored securely and compartmentalized so that only authorized users can view, download, or edit files, work with your IT department. Options like having a virtual data room can help you manage file permissions and revoke access at any time, whether you are working with remote employees, people outside your company, or in-house employees.

Instruct employees to be cautious about screen sharing and close all files they won’t need during any virtual meeting presentation to prevent an error. It’s also a good idea to make sure your virtual meeting room is password protected for safety. Only authorized personnel should be able to have entrance access.

Are you ready to learn more about hosting a secure webcast? Contact us to find out more about GlobalMeet Webcast.

[link to GlobalMeet page on your website]


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Intellectual property is more than just a brand logo or trademark, it includes unique company data that needs to stay protected. Want to make sure your intellectual property stays safe and secure in the virtual world? Learn how: [link to partner blog] #PGiPartners #GlobalMeet


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