Blog Article

Raising the Bar of Virtual Events in 2021

Posted by on April 28, 2021 11:38 am

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As of March 2021, the U.S. has seen approximately 19.21% of the population be fully vaccinated from COVID-19, according to Johns Hopkins University of Medicine’s Coronavirus Resource Center. For the events and meetings industry in 2021, this means that although many would-be attendees miss the professional engagement and community at in-person events, large on-site gatherings will likely remain few until the world reaches higher COVID-19 vaccination and lower infection rates.

Despite “virtual event fatigue,” the increased move toward virtual events in 2020 has proven to be a viable alternative. EXHIBITOR Insight Report shared that approximately 66% of exhibit managers surveyed predict more virtual/hybrid events as a long-term trade show industry adjustment resulting from COVID-19.

Now into 2021, event and meetings planners need to figure out how to cope with the changing role of virtual events, especially when the near-term possibility of exclusively on-site events without some sort of virtual option is unlikely. Travis Stanton, Editor of EXHIBITOR Magazine, recently interviewed PGi’s Senior Vice President of Webcast and Virtual Events for North America, Andrew Denlow, to get his insights. Here is one thought-provoking view Denlow shared:

“The nice thing about a virtual event is through polling, Q&A and other engagement methods, you can really tell if somebody is engaged, and you’ll get better engagement metrics.”

For event success, smart audience engagement is critical. If you missed participating in this virtual event live, engage with the on-demand recording. As you watch, prepare for more successful event outcomes to take you through the rest of this year and beyond.

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With virtual and hybrid events here to stay, make sure you are prepared. Learn more about the changing role of event and meeting planners in 2021: [link to partner blog] #PGiPartners #GlobalMeet


GlobalMeet, Virtual Events, Webinar