Take Your Online Events to the Next Level with These 5 Tips
Posted by on May 14, 2021 9:10 am
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Does it seem like everyone hosts the same online event these days?
Topics are repeated over and over by a different brand or industry authority figure, without hardly any change. Don’t fall into the trap of boring webcasts and online events — put our five tips in practice!
1. Liven Up Your Event Topics
When it comes to webinars, webcasts, online events, and more, everyone always discusses best practices or “Top of Funnel” topics like the industry basics.
Grab audience attention and captivate them by choosing more in-depth topics or using your online event to demonstrate an intricate skill or process. This can set your brand apart from the competition and help refine your target audience at the same time.
2. Partner with High-Profile Brands and Guest Speakers
Partnerships with influential industry speakers or brands will produce an active increase to your online event’s reach, plus it can capture the attention of a larger audience market.
This tactic can also improve your reputation and brand authority within the industry. Bringing in high-profile brands and influencers is sure to be a hit with audiences.
Plus, you can rely on partner promotions to effectively increase your event’s reach, too!
3. Create Highly Visual Event Content
Listening to a speaker drone on and on about a boring topic is not enjoyable for anyone.
Instead, make your virtual event the one for the books by leveraging engaging graphics, video, and other media. And making your online event available on-demand ensures audiences will be able to return to the content at their leisure.
4. Let Audiences Interact with the Webcast
Think back to the last virtual event you attended. Did you glaze over at the screen the whole time from boredom? And did you really get anything out of the experience?
Sustain audience engagement by letting them interact with your webcast. Webcast platforms like GlobalMeet Webcast offer interactive features such as:
- Chat boxes
Encouraging viewers to use these features holds their attention longer.
5. Develop & Share Exclusive Attendee Content
To really take your virtual event to the next level, you need to develop a community of returning participants who will show up for new events. This can be done by creating exclusive content only available to event attendees.
This exclusivity makes your audiences feel welcome and part of a group, rather than feeling like one-time viewers. Additionally, this action continues to position your business as an authority and helps convert viewers into customers.
Utilize these tips for your next online event and watch the results come in!
[link to GlobalMeet page on your website]
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Does it seem like all online events are the same? Make yours stand out with our 5 tips and take your online event to the next level: [link to partner blog] #PGiPartners #GlobalMeet